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Meet to Online Fitness Revenue. The Dominant Fitness Advertising SEO Agency. Online Exercise Profits SEO specialise in online fitness marketing, website design and Search Engine Optimisation for personal teachers, gyms, yoga instructors, crossfit box gyms and pilates studios.
With headquarters in Sydney, Brisbane, Gold Shoreline, Sunshine Coast and Byron Bay… Online Fitness Income has been helping fitness professionals throughout Australia and the earth get more clients and earn more money!
We’re going to kick off the Online Pt Business Supremacy Course at the very beginning… and that’s… How to buy a domain name and set up hosting. There are few things you should know before buying your domain name. Personally I prefer to buy a domain with out hyphens… but you can get a domain with one hyphen and it will rank just fine in Google. However, do not use a domain with more than one hyphen as this looks spammy and may effect your ability to rank your site. So what do i mean when I say domain with hyphens. No hyphens is best, i.e… mypersonaltraining.com One hyphen will still rank just fine, i.e…. my-personaltraining.com Avoid two or more hyphens, i.e… my-personal-training.com Also, only ever use a .com, .net or .org…. and the local versions of these like .co.uk etc. Other TLD’s such as .biz, .me, .info just do not rank very well in Google. So when choosing your domain name you really have 3 options; 1. Your brand 2. PMD (partial match domain) 3. EMD (exact match domain) 1. Your brand If you choose your brand as your domain, which I recommend for your main site, it will be your name or your business name i.e just to give you an example…. fitnessfirst.com 2. PMD (partial match domain) – contains your location or your main service i.e… getfitlondon.com and thepersonaltrainer.com 3. EMD (exact match domain) – contains your location and your main service i.e… personaltrainerlondon.com As we go through this course I’m going to recommend you to set up two sites, and here’s why. Anything that’s inside Google’s term and conditions is considered ‘White Hat SEO’. Anything that’s outside Google’s term and conditions is considered ‘Black Hat Seo’. We will set up one site, your main site… as a branded evergreen website that will be purely ‘White Hat SEO’. Your second site will be a lead generation site and will stretch Google’s terms and conditions a little… this 2nd site will be slightly grey
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In this quick videos I show you how to set up an optin box and autoresponder.
So… what is an optin box?
An optin box is a way of collecting prospects names and emails in exchange for giving them something of value.
You can offer them a bait such as a free e-book, video course, recipes etc… or offer them a low price or free way of trying out your fitness program.
Only 3% of people that visit your website are ready to buy, so 97% of people will bounce off your site and do nothing!
By offering them a free gift or something of value we can continue to market to them long after they leave your website.
Offer your prospects something of high value, something you know they’ll want.
For example if you are in the weight loss niche, offering a free bait to ‘Get Ripped’ will not be a big enough carrot for people to give you their email address, they won’t be interested.
But if you offered them a FREE Cheat Sheet teaching them how to lose weight, you’ll have a much higher optin rate.
An autoresponder is a piece of software we use to send pre-scheduled emails to your prospects after they have ‘opted it’, in the video example below I’m using Aweber which is great because they offer you a free trial so you can test it out first.
By setting up a series of autoresponders we can create a fitness marketing funnel that works on autopilot it’s like having a team of sales reps working for you 24/7.
Check out the videos below and if you have any questions please leave me a comment below.
Creating your first autoresponder
Setting up your optin box and sending your first email
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