Online Fitness Profits Marketing for Personal Trainers

Online Fitness Profits Marketing for Personal TrainersOnline Fitness Profits Presents…

SEO Vs SEM – The Differences

You have probably heard of SEO but have you heard of SEM? The two terms are often used interchangeably, making it all the more difficult for the uninitiated to appreciate the difference between the two. If implemented correctly, both can play a vital part in your online marketing strategy but for that you must understand both the concepts thoroughly. 

SEO vs SEM 

SEO is Search Engine Optimization whereas SEM is Search Engine Marketing and combining both of them into one integrated strategy can be exceptionally effective for your business. Having a clear understanding of how both the elements work is of paramount importance while allocating your marketing funds and crucial business resources. 

Online fitness profits target generic search results i.e. aims to put your websites on the top of Search Engine Page Results (SERPs) whenever a user searches for particular keywords related to your products or services. SEM on the other hand focuses on selecting the right keywords to invest in when you want to highlight your business through paid search results on all the major search engines such as Google or Yahoo. 

 

Understanding SEO

Online fitness marketing is a strategy that aims to promote your website and blogs onto the top of search engine pages whenever somebody enters a query related to your line of business. A higher rank always ensures better visibility (and hence better chances of business) as statistics show that most people do not visit sites beyond the initial few result pages. 

Online marketing includes both on-page and off-page activities related to your web pages. On-page activities include posting blogs and quality content that enhances the value of your website and incorporating appropriate keywords into heading tags, title tags, alt text and meta descriptions etc. It also includes formatting page URLs, optimizing page load speed, incorporating search engine compatibility, integrating social media tools and so on. 

Off-page activities of fitness marketing include creating high-quality back-links that link naturally to your sites, sharing social signals, bookmarking on social media and much more. 

Understanding SEM 

SEM is a type of internet marketing which involves promoting websites on SERPs through optimization AND marketing. As is obvious, it is a much broader concept that includes SEO along with other marketing strategies. Apart from SEO techniques, SEM also incorporates advertisements, Pay Per Click (PPC) activities and SMM (Social Media Marketing). Many companies restrict their SEM strategy strictly to PPC campaigns and related activities although you can certainly integrate it with paid search and optimization. 

Difference between SEO and SEM 

The primary difference between online marketing and SEM is that the former is simply a part of a comprehensive internet marketing strategy. Moreover, the focus of SEO is to influence the rankings in result pages in your favour. On the other hand, SEM exploits the search engines’ potentiality to advertise your business sites to online customers so as to attract a more targeted traffic to your business sites. 

Keep in mind that fitness marketing and SEM are not competing strategies. Rather, both of them can significantly improve your business opportunities by making you more visible on the internet market through both generic and advertised links.

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Online Fitness Marketing Video

Online Fitness Marketing Video

Online Fitness Profits is an online fitness marketing agency, offering expert advice and consulting to personal trainers and gym owners who wish to boost their online presence with effective marketing strategies.

All the information in my course has been tried and tested and proven to work in the real world… in my own fitness businesses… so no theory based stuff here!

If you would like to get FREE access to level 1 and level 2 of my Online PT Supremacy course click here: https://youtu.be/jJAAz5deXB8​.

For more free online marketing strategies check out my blog at: https://youtu.be/jJAAz5deXB8​

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https://www.facebook.com/Online-Fitness-Profits-796245400477003/

https://twitter.com/myfitprofits

Online Fitness Profits Video Training

Online Fitness Profits Video Training

Online Fitness Profits is an online fitness marketing agency, offering expert advice and consulting to personal trainers and gym owners who wish to boost their online presence with effective marketing strategies.

All the information in my course has been tried and tested and proven to work in the real world… in my own fitness businesses… so no theory based stuff here!

If you would like to get FREE access to level 1 and level 2 of my Online PT Supremacy course click here: https://www.youtube.com/watch?v=dW9_–MJ8cc​

For more free online marketing strategies check out my blog at: https://www.youtube.com/watch?v=dW9_–MJ8cc​

Online Fitness Profits

Online Fitness Profits

Online Fitness Profits is an online fitness marketing agency, offering expert advice and consulting to personal trainers and gym owners who wish to boost their online presence with effective marketing strategies.

All the information in my course has been tried and tested and proven to work in the real world… in my own fitness businesses… so no theory based stuff here!

If you would like to get FREE access to level 1 and level 2 of my Online PT Supremacy course click here: https://www.youtube.com/watch?v=iv2Dgoi3qQs​.

For more free online marketing strategies check out my blog at: https://www.youtube.com/watch?v=iv2Dgoi3qQs​

Cool Hack For Writing Fitness Blog Posts (Video Training)

Ever sat down in front of your computer to write a blog post only to get writers block?

Even worse… have you spent all afternoon writing and later discovered no-one even read it?

Here’s a cool trick that you’re going to love!

Spy on some of the biggest fitness websites online and discover what they’re most engaing content is so you can ‘borrow’ article ideas.

No matter what fitness niche you are in… just go to Google and search for the big authority sites in your particular niche.

Copy and paste their URL into this tool… and delve deep into their website and incover their most popular articles.

Check out this video…

Get your SEMRUSH account here

In the search box type ’30 Day Semrush Account’, and choose from one of the gigs.

See the below screenshot…

semrush

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The post Cool Hack For Writing Fitness Blog Posts (Video Training) appeared first on Online Fitness Profits.

Boost Your Google Rankings with Social Signals

Hey fitness buddy,

fitness websiteRanking your fitness website on the first page of Google is a 4 step process.

It’s like a recipe for baking a cake, if you do too much of one thing or you do it in the wrong order your cake isn’t going taste good.

For your website, if you do too much of one thing or you do it in the wrong order your website will not rank as high in the search engines.

Here are the 4 steps…

Step 1. Social signals.

Step 2. On page SEO.

Step 3. Citations/Nice relevant directories.

Step 4. Backlinks: PBN’s, Blog comments, Web 2.0’s.

Each step serves a different purpose…

Step 1. Builds trust.

Step 2. Creates relevancy.

Step 3. Builds trust and relevancy and will help you rank in Google maps (more on this in a later video)

Step 4. Builds power and authority.

I’m going to set up a site from scratch, and show you everything I do to rank it in Google and get traffic… it’s going to be an over the shoulder series you can follow along with.

Today I’m going to show you step 1, sending social signals to your site… you only need to do one blast when setting up your site.

Here is where I get my Social signals, just type ‘Social Signals’ into the search box.

Once you have done the initial blast just share your site on your own Facebook, Twitter and other social media on a regular basis.

Check out the video below…

If you have any questions please post them in the comment section below and if you would like regular online marketing strategies delivered directly to your inbox subscribe to my news letter below or follow me on Facebook.

See you soon!

Danger Dan

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Top 3 Back Shoulder Pain Relief Exercises

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Here is a video that shows the top 3 back shoulder pain relief exercises that you can try today. Give these back shoulder pain relief exercises a go and let me know how it helped you.

Be Sure To Get……

5 Tricks That Fight Shoulder Pain & Tightness

http://www.shoulderpainsolved.com/5-tricks-that-fight-shoulder-pain-and-tightness/embed/#?secret=BnkLntfdbV

If you liked this video, then make sure to check out this video:

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